Freelance UX Researcher & Designer
Remote | 2023 – Present

• User Research: Conducted in-depth qualitative and quantitative research, including user interviews, surveys, and usability testing to gather actionable insights.

• Data Analysis: Analyzed research data to identify user needs, pain points, and opportunities, translating findings into design recommendations.

• UX Design: Created wireframes and prototypes using tools like Figma and Adobe XD based on research insights, improving user experience and interface design.

• Stakeholder Collaboration: Worked with clients to understand business goals and user needs, presenting research findings and design solutions effectively.

• Communication Skills: Demonstrated strong written and verbal communication, delivering clear reports and facilitating workshops to guide design decisions.

UX Design Intern
ViewNext, Madrid, Spain | Summer 2023

• End-to-End UX Design: Participated in all stages of UX design for web, mobile, and extended reality (xR) applications, including user research, wireframing, prototyping, and user testing.

• User Research: Conducted qualitative and quantitative research methods such as interviews, surveys, and usability testing, synthesizing findings into actionable insights to inform design decisions.

• Prototyping & Iteration: Designed interactive prototypes using Figma and Adobe XD, refining them based on user feedback to ensure intuitive user experiences.

• Cross-functional Collaboration: Worked closely with developers, product managers, and other stakeholders to ensure designs were aligned with business goals and technical constraints.

• Agile Methodology: Applied agile principles to prioritize features and conduct design sprints, improving the delivery and iteration process.

Project Manager Intern
DIMAD, Madrid, Spain | Summer 2023

• Stakeholder Management: Acted as a key point of contact for event participants, vendors, and team members, utilizing strong communication and organizational skills to ensure smooth event execution.

• Information Architecture: Collaborated on the redesign of DIMAD’s event website, optimizing navigation and content structure to improve user experience for visitors.

• Social Media Strategy: Led the design of digital assets for social media, applying UX research insights to engage target audiences and promote event participation.

• Event Coordination: Leveraged time management and multitasking skills to oversee multiple moving parts, ensuring deadlines were met while maintaining high standards of design quality.

Freelance Visual Designer
Overdone, Dallas, TX | 2022

• Brand Strategy & Research: Conducted brand audits and competitive analysis to inform the development of a new visual identity, ensuring consistency across all touchpoints.

• Design Systems: Created a scalable design system, including typography, color schemes, and iconography, to streamline the branding process and maintain cohesion across digital and print platforms.

• UX Writing: Collaborated with stakeholders to create messaging that aligned with the brand voice and enhanced user comprehension and engagement on digital platforms.

Virtual Assistant
Remote (Dallas, TX) | Oct 2020 – Jun 2022

• Task Prioritization & Workflow Optimization: Implemented effective systems for email management, task prioritization, and scheduling, improving client efficiency by 20%.

• Communication Skills: Adapted to diverse client communication styles and needs, showcasing empathy and active listening to deliver exceptional support in a remote environment.

• Problem Solving: Streamlined communication and workflow processes for clients, utilizing UX principles to enhance usability in inbox and task management systems.

Design and Production Assistant
Kelli’s Gift Shop Suppliers, Dallas, TX | Jan – Dec 2020

• User-Centered Design: Led seasonal design projects with a focus on understanding user preferences, and translating them into effective designs for marketing materials & web interfaces.

• Content Strategy: Collaborated with marketing and content teams to create compelling catalog layouts, ensuring designs resonated with target audiences and supported sales objectives.

• Production Management: Oversaw in-house printing production, ensuring quality control and aligning physical products with digital design concepts.

Freelance Brand Designer
C. Santos Remodeling, Dallas, TX | 2019 – 2020

• Research-Driven Branding: Conducted market and user research to guide the creation of a complete corporate brand identity, ensuring the design reflected the company’s values and target market needs.

• Visual & Interaction Design: Delivered web and print design layouts that emphasized user experience, creating a seamless and professional brand presence across platforms.

• Client Collaboration: Worked closely with clients to understand business objectives, presenting design concepts and iterating based on feedback to deliver final assets that met business and user goals.